Skip to content

Brand assets

The logo, and how to use it.

Every variant we publish, as SVG. Choose by the ground it will sit on, not by which one you like — that single rule is the one most often broken, and it is the one that makes the logo disappear.

These URLs are stable. Hotlink them if that is easier than hosting a copy: a file here may be replaced, but it will not be renamed or moved. Press and partners need no permission for the uses below. For anything else, or for a format that isn’t here, write to contact@vesper-aero.com.

The lockup

The full signature

The figure, Vesper, a divider rule, thenAerospace. This is the default form and the one to reach for wherever it fits. The lettering ships as outlines, so it needs no font and must never be re-set.

The Vesper Aerospace lockup: a figure with raised arms in grey, the word Vesper, a divider rule, and Aerospace in red.

vesper-lockup.svg

The default. Correct on white and on the ink ground.

Download SVG
The Vesper Aerospace lockup with the word Vesper set in near-black instead of grey.

vesper-lockup-ink.svg

Documents, proposals, invoices — anywhere the lockup sits in body copy on paper.

Download SVG
The Vesper Aerospace lockup on the red brand ground, with the red elements reversed to white.

vesper-lockup-on-brand.svg

On the red ground. What would be red becomes white — red on red is nothing.

Download SVG
The Vesper Aerospace lockup in solid black, one colour throughout.

vesper-lockup-mono-black.svg

One colour on light: engraving, stamps, single-plate print.

Download SVG
The Vesper Aerospace lockup in solid white, one colour throughout.

vesper-lockup-mono-white.svg

One colour on dark: embroidery, reversed print, etching.

Download SVG

Vesper alone

When the slot is too short for the full name

The same lockup with the divider and Aerospace not drawn. It is an omission, never a re-setting — the outlines and the baseline are the ones above.

The test for reaching for it is arithmetic, not taste. The full lockup is4.481:1; in a short, wide box it landsAerospace under 8 px and a second word nobody can read is worse than not having one. The wordmark is3.087:1 and clears it.

Not on anything legal, contractual or registered.An invoice, a contract, a letter footer and a legal notice take the full form — the registered name is Vesper Aerospace.

The Vesper wordmark: the figure with raised arms in grey beside the word Vesper.

vesper-wordmark.svg

The default. Correct on white and on the ink ground.

Download SVG
The Vesper wordmark with the word Vesper set in near-black instead of grey.

vesper-wordmark-ink.svg

Light grounds at small size — the Google Workspace logo is this one.

Download SVG
The Vesper wordmark on the red brand ground, reversed to white.

vesper-wordmark-on-brand.svg

On the red ground.

Download SVG
The Vesper wordmark in solid black.

vesper-wordmark-mono-black.svg

One colour on light.

Download SVG
The Vesper wordmark in solid white.

vesper-wordmark-mono-white.svg

One colour on dark.

Download SVG

The mark

The figure alone

A person with their arms raised — a head, arms, legs. It is not an abstract monogram, and reading it as one is how it ends up redrawn. Use the mark without the wordmark only where the name is already present or the slot is square.

The Vesper Aerospace figure alone: a circular head, grey chevron arms raised, red chevron legs.

vesper-mark.svg

The figure alone — avatars, watermarks, favicon source.

Download SVG
The Vesper Aerospace figure with white legs instead of red, for dark grounds.

vesper-mark-on-dark.svg

Dark grounds at small size, where red on ink turns to mud.

Download SVG
The Vesper Aerospace figure in solid black.

vesper-mark-mono-black.svg

One colour on light.

Download SVG
The Vesper Aerospace figure in solid white.

vesper-mark-mono-white.svg

One colour on dark.

Download SVG
The Vesper Aerospace figure centred in a near-black square, with white legs.

vesper-mark-square-dark.svg

App icons and social avatars. This is the favicon source.

Download SVG
The Vesper Aerospace figure centred in a white square.

vesper-mark-square-light.svg

The same square on a light plate, where a dark tile would read as a hole.

Download SVG

Email signature

The one that travels by URL

These two are not a sixth ground — they are a different kind of file. A mail client cannot carry an attachment-free logo, so the signature blocklinks to one of these and the reader's mail app fetches it. Reference the URL; do not copy the file into a template.

The Vesper signature logo: the figure and the word Vesper on an opaque white plate.

vesper-signature-wordmark.png

The one in the shipped template. Colour treatment.

/media/logo/vesper-signature-wordmark.png
The Vesper signature logo in black and grey on an opaque white plate.

vesper-signature-wordmark-mono.png

Black and grey treatment. Not in the shipped template — the option is open.

/media/logo/vesper-signature-wordmark-mono.png

Three things about these files that are deliberate

  • PNG, not SVG. Outlook for Windows renders mail through Word, which has never supported SVG.
  • Exactly 2× the 140 × 45 display box. The template setswidth and height on the image; a raster at any other ratio is a stretch.
  • An opaque white plate, not transparency. Gmail on Android and Outlook.com recolour light HTML for a dark inbox and never recolour images, so a transparent logo in near-black would end up dark on dark and vanish. The white card is the fix, not a mistake to be exported away.

Their URLs are referenced by messages already sent, on machines nobody can reach. They will be replaced in place if they ever change; they will never be renamed or moved.

Colour

Four values, and which one is the source

On paper, specify the CMYK. The red has been authored as an ink since 2015 and every hex here is a conversion of one — reversing that direction is how a brand colour drifts a shade at a time.

Vesper red

#E44E2A

C7 M85 Y100 K0

The brand. Specified as this ink since 2015; the hex is Adobe’s conversion of it.

Logo grey

#C7C8CA

Screen only

The arms, unchanged in every asset since 2018. No separation is specified — ask before printing it.

Ink

#0A0E1A

C60 M45 Y30 K100

The ground. A rich black, pinned so a flooded surface does not print as dark grey.

Amber

#F59E0B

Screen only

The one accent. Not a third brand colour, and never the logo.

Rules

What the files assume

Do

  • Pick by ground. The arms are grey, and grey measures 1.67:1 on white — at small sizes on a light page the top half of the figure simply vanishes. That is what the-ink and -mono variants are for.
  • Scale uniformly. The clear space is already inside the viewBox — keep it clear and the spacing takes care of itself.
  • Use the SVG. It is resolution-independent and it carries the real 2018 lettering as outlines.
  • Write the name in full — Vesper Aerospace — anywhere legal, contractual or registered. Vesper alone is fine in running copy.

Don’t

  • Don’t redraw the figure. There is no construction grid behind it. The shape is given; recolour and scale it, never rebuild it.
  • Don’t re-set the wordmark. It is outlines of Uni Sans, not text. Re-setting it in another face has been tried, and it was wrong in four measurable ways.
  • Don’t recolour the arms. The grey is not a placeholder for a colour nobody chose.
  • Don’t stretch it, and don’t put the red legs on a red ground. There is a variant built for that.
  • No effects. No shadow, glow, bevel, gradient or outline, on any part of it.